Event Acoustics appoints Marcel Albers to lead global expansion strategy
24 may 2016
The Netherlands - Specialist acoustic and audio consultancy Event Acoustics announces the appointment of Marcel Albers as Head of Global Sales, with a focus on the worldwide distribution of the company's trailblazing sound management system MeTrao.
Renowned in the Dutch music and entertainment industry, Albers has a 20-year track record of success as an international artist manager, theatre and television producer and record company owner.
With this extensive experience and a key interest in innovation and breaking into international markets, Albers has proved the ideal fit to push Event Acoustics' pioneering products into the wider world.
"I have been involved in the activities of Event Acoustics for some time now," explains Albers. "The company leads the next generation of sound management, with a team that comprises true experts in the field of audio and acoustics. Their work in research and development is way ahead of its time and I am delighted with the decision of Ampco Flashlight Group to give this work priority, putting the globalization of MeTrao high on the agenda."
MeTrao offers an entirely new way of measuring sound and vibration. It provides audio professionals and event organisers with a quick and easy way to measure and observe the increasingly strict sound level regulations of live event environments, whilst boosting the quality of the audio output.
Albers will combine his new position with his work as Commercial Director of the Synco Network Europe and its existing music company activities. To allow for this, his role as Director of Marketing and Communications for Ampco Flashlight Group will be taken over internally for the short term.
Dick van Berkum, CEO Ampco Flashlight Group, comments: "Event Acoustics and MeTrao are very important for our group of companies and I'm glad we have a man like Marcel to lead this international challenge."